Julianna Chatterton
TEAM LinG
• For sites that provide directories and search capabilities, if
two or more Web sites are similar, which has the greater
searchability (search criteria), the larger database, and the
most comprehensive information?
• Does the site seem to have longevity, as indicated by having
been around for a time, being owned by a well-established
organization, etc.?
• What is the site’s reputation among consumers, as indicated
in online discussion groups? (This applies particularly to
travel agency sites.)
Of these criteria, typically no single one either qualified or disqualified
a site for inclusion (the notable exception being the “reputation”
criterion, which knocked out a couple of fairly well-known travel
agency sites). The length of the book was an important consideration
in choosing sites, as producing a 1,000-page book would have
defeated the “manageability” aim. As a result, for most categories of
sites discussed, many good ones were not included. If, for example, a
hotel reservations site does nothing significantly different or better
than other hotel sites, it was not included. Particularly challenging was
deciding which travel agency sites to include. For just the U.S. and the
U.K., there are thousands of such sites. For a travel agency to be
included, its site had to do something unique and/or provide supplemental
information (guides, forums, etc.) so that a stop there was more
valuable than a stop at other sites. (A bit more will be said later about
assessing travel agency sites.) Travel agency sites that serve only U.S.
customers, only U.K. customers, etc., were typically not included.
Likewise, the book does not list individual airline, car rental company,
or hotel chain Web sites, except where they provide something unique
or extraordinary. The book does, however, tell you how you can very
quickly get to such sites.
Introduction xxv
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